2019
concept design
branding
fashion

Multiverse 'Tommy Factory' Runway Experience

A branding for a very important event in fashion industry — a return of Tommy Hilfiger to the New York Fashion Week. Inspired by the iconic Andy Warhol's Factory, this event was made to collide the classic with the new to light up what’s next.
Digital innovations immersed physical audiences in an experiential multiverse runway show – while the livestream for global audiences blended the physical show into the virtual world featuring Superplastic star avatars. Developed together with director of design and another graphic designer.

New York